Notcoin Views Tap-to-Earn Games as Likely Unsuccessful Model

San Francisco-based blockchain startup Notcoin faces a turning point in its gaming strategy as co-founder Sasha Plotvinov openly declared the tap-to-earn (TTE) model ‘probably dead’ in recent discussions with Cointelegraph. Plotvinov’s remarks highlight fundamental challenges that have rendered TTE games financially unsustainable within the Telegram ecosystem.

The TTE concept, which rewards users with cryptocurrency simply for interacting with games by tapping, has drawn significant attention for its novel approach to player incentives. However, according to Plotvinov, the economic mechanics underlying these rewards fail to support long-term viability, resulting in a decline of user engagement and eventual collapse of several projects reliant on this model.

This candid evaluation anticipates a major transition in Telegram’s gaming space toward more engaging, fun-centric game experiences without sole reliance on tokenized earnings. Experts suggest this evolution reflects a maturation of blockchain gaming, prioritizing sustainable user enjoyment over quick monetary gains.

Plotvinov’s insights resonate widely within the gaming and blockchain communities, signaling developers to rethink monetization frameworks and focus on intrinsic game value. As Telegram remains a pivotal platform for decentralized gaming, the shift could foster richer interactive environments, mitigating the volatility previously seen in TTE schemes.