Discord’s Quest Yields Impressive Rewards

Discord, the dynamic communication platform deeply rooted in the gaming community, unveiled that its first year of the Quests feature was met with significant success. Speaking at the IAB Playfronts event, Peter Sellis, Discord’s Senior Vice President of Product, announced that an impressive 70 campaigns were rolled out in collaboration with advertising partners, resulting in millions of rewards for engaged gamers.

This innovative initiative has not only created a new avenue for game discovery but also markedly enhanced the interactive experience for users. By integrating rewarding elements into the gaming experience, Discord has effectively captivated and maintained the interests of its diverse user base. The strategic move reflects Discord’s commitment to enhancing user engagement and showcases the potential for gaming platforms to pioneer in combining entertainment with effective advertising.