Digital Fairness and Kids’ In-Game Purchases

In an effort to protect young gamers, the Commission has launched an investigation into Star Stable Online, a popular horse-riding game, over alleged exploitative practices concerning in-game currency aimed at children.

The move comes amidst growing concerns about the transparency of virtual transactions in children’s video games. The Commission is examining whether Star Stable Online is adequately informing young players about the real monetary value and implications of in-game purchases.

Potential regulations under the new Digital Fairness Act are being considered. This legislation aims to enforce stricter rules on virtual currency usage, ensuring a fairer and more transparent framework that could reshape the gaming landscape.

Experts like Jane Doe, a digital ethics analyst, suggest that this investigation could mark a pivotal moment in the industry’s approach to monetization and child protection. She emphasized the significance of such regulatory scrutiny in fostering a safer online environment for young users.