NACON Secures WRC Game Publishing Rights

In Paris, WRC Promoter has announced the appointment of the French publisher NACON as the official publisher for games based on the FIA World Rally Championship starting from 2027. This strategic decision marks NACON’s return to one of the premier motorsport franchises, promising to deliver enhanced gaming experiences aligned with evolving player expectations and technological advancements.

The partnership reflects a deliberate move to strengthen the digital presence of the WRC brand through cutting-edge game production and distribution. NACON, renowned for its expertise in racing and sport simulation titles, is expected to leverage its portfolio and innovative capabilities to elevate the authenticity and competitive spirit of rally games worldwide.

An industry expert remarked, ‘NACON’s reemergence as WRC publisher coincides with a transformative era in racing games, where realism and interactivity define player engagement. Their involvement is poised to bring fresh dynamics to the franchise, potentially broadening its reach within international esports communities.’

This renewal of publishing rights comes at a critical juncture as the gaming and esports sectors continue to experience exponential growth. By aligning with a publisher of NACON’s caliber, WRC promotes its legacy while embracing future trends in immersive digital entertainment, ensuring it remains at the forefront of rally racing culture.